ABOUT US
We are:
True North Veterans. I am a True North Veteran. This is my pledge, my purpose, my path—a call to myself and the world to live with discipline, consistency, and relentless growth. As a veteran-owned mission, we are more than an online shop or training platform; we are a lifeline forged in service, tempered by experience, and driven by accountability to save lives and uplift communities.
Our Core Beliefs
1. Discipline is Freedom: Every choice, every action, every day shapes a stronger self. Discipline guides us through chaos, on the battlefield or in the wilderness.
2. Consistency Builds Legacy: Small, steady actions—teaching a class, donating a bag of groceries—create lasting impact. We show up, always.
3. Growth Through Experience: Every challenge, from remote trails to urban emergencies, teaches us. We learn, adapt, and evolve to serve better.
4. Accountability is Strength. As veterans, we hold ourselves to a higher standard, answering to our community, our mission, and ourselves.
Our Mission
True North Veterans (truenorthvets.co) is my bridge from military and police service to a legacy of impact. As a certified Red Cross first aid instructor, I deliver CPR, First Aid, and Basic Life Support (BLS) training to workplaces, schools, and communities, equipping them to save lives in critical moments. Our veteran-led guided wilderness trips blend adventure with practical first aid training, tailored for all seasons—whether summer heat, winter cold, or unpredictable backcountry emergencies. Every product sold through our shop, from apparel to tactical gear, supports our cause: for every purchase, we donate groceries to families in need. Every training session’s revenue fuels this mission, amplifying our commitment to empower and uplift. As a veteran-owned business, we embody service, resilience, and trust in every action.
To the Public
Join us at truenorthvets.co, where your purchase of apparel, gear, or donation tiers directly supports families in need. Enroll in our CPR, First Aid, or BLS courses to acquire life-saving skills for the workplace, schools, or everyday emergencies. This course will be coming soon.. Stay tuned. Experience our guided wilderness trips, led by veterans trained to teach first aid in any season or situation—from hiking trails to remote campsites. By choosing True North Veterans, you’re not just shopping or learning—you’re investing in a veteran-owned mission that saves lives and strengthens communities. Together, we turn small actions into profound change.
To Myself
This is my daily charge. I will unify my shop, training, and media into one authentic, veteran-driven story. I will share my journey—service, teaching, wilderness adventures, and struggles—because vulnerability is strength. I will lead CPR, BLS, and wilderness first aid training with the same grit I brought to the Army and police force. I will hold myself accountable to deliver impact through every product sold, every class taught, and every grocery bag donated. My True North is a life of purpose, service, and growth.
Our Call to Action
True North Veterans is my commitment to live what I preach. To the world, I say: Shop at truenorthvets.co. Train with us to save lives. Join our veteran-led wilderness trips. Support a veteran-owned mission that gives back. To myself, I say: Stay disciplined. Stay consistent. Keep learning. Never waver. Together, we prove that service isn’t just a past chapter—it’s a way of life.
True North Veterans: Veteran-Owned, Guided by Purpose, Driven by Service.